1. External Communications
• Support management in developing and executing the affiliate’s external communication plan, aligned with the strategic roadmap of the branch.
• Plan, produce and monitor social media content and paid campaigns; manage media planning and digital advertising.
• Oversee brand exposure initiatives, ensuring compliance with TotalEnergies brand guidelines and maximizing engagement opportunities.
• Coordinate external communication actions, ensuring consistency of messages across all channels (press, website, social media, events).
• Monitor market trends, competitor benchmarking and propose proactive communication initiatives (reactive statements, thought leadership, op eds).
2. External Events
• Plan and manage events : institutional events – involving different category of stakeholders, fairs, industry conferences, seminars, and technical exhibitions.
• Coordinate booth design, logistics, branding assets, suppliers and post event reporting.
• Identify opportunities for executive visibility and representation in external forums.
3. Content Production
• Produce and/or review content for internal (newsletter, intranet) and external channels (website, brochures, press kit).
• Responsible for creating, updating and localizing all corporate institutional materials (brochures, videos, presentations, corporate film).
• Draft scripts for videos and support production logistics, filming coordination and approvals.
• Ensure message consistency with brand positioning and corporate guidelines.
4. Sponsorships
• Map opportunities, lead the approval process, and monitor sponsored projects.
• Ensure compliance with corporate requirements, including management of contract counterparts – brand visibility, social media campaign, press releases, goodies, etc.
5. Internal Clients (Internal Business Partners)
• Support internal teams (CSR, HSE, Local Content, HR, Operations) in deploying their external facing activities, ensuring proper messaging, branding and alignment with the external communication strategy.
• Strengthen the perception of Communications as a strategic partner within the affiliate.
