1. External Communications • Support management in developing and executing the affiliate’s external communication plan, aligned with the strategic roadmap of the branch. • Plan, produce and monitor social media content and paid campaigns; manage media planning and digital advertising. • Oversee brand exposure initiatives, ensuring compliance with TotalEnergies brand guidelines and maximizing engagement opportunities. • Coordinate external communication actions, ensuring consistency of messages across all channels (press, website, social media, events). • Monitor market trends, competitor benchmarking and propose proactive communication initiatives (reactive statements, thought leadership, op eds). 2. External Events • Plan and manage events : institutional events – involving different category of stakeholders, fairs, industry conferences, seminars, and technical exhibitions. • Coordinate booth design, logistics, branding assets, suppliers and post event reporting. • Identify opportunities for executive visibility and representation in external forums. 3. Content Production • Produce and/or review content for internal (newsletter, intranet) and external channels (website, brochures, press kit). • Responsible for creating, updating and localizing all corporate institutional materials (brochures, videos, presentations, corporate film). • Draft scripts for videos and support production logistics, filming coordination and approvals. • Ensure message consistency with brand positioning and corporate guidelines. 4. Sponsorships • Map opportunities, lead the approval process, and monitor sponsored projects. • Ensure compliance with corporate requirements, including management of contract counterparts – brand visibility, social media campaign, press releases, goodies, etc. 5. Internal Clients (Internal Business Partners) • Support internal teams (CSR, HSE, Local Content, HR, Operations) in deploying their external facing activities, ensuring proper messaging, branding and alignment with the external communication strategy. • Strengthen the perception of Communications as a strategic partner within the affiliate.